WEBVTT 00:00:00.180 --> 00:00:01.620 Here's the truth. 00:00:01.620 --> 00:00:03.900 No one likes being sold to. 00:00:03.900 --> 00:00:07.260 And yet we do it because we think it drives results. 00:00:07.260 --> 00:00:09.960 But while nurturing prospects with ads, emails, 00:00:09.960 --> 00:00:12.870 and cold calls seems like it's the only way, 00:00:12.870 --> 00:00:16.980 it creates a hamster wheel of brute force effort 00:00:16.980 --> 00:00:18.810 with very few results. 00:00:18.810 --> 00:00:22.620 Today's buyers want something else: knowledge. 00:00:22.620 --> 00:00:25.800 In fact, 77% of B2B purchasers 00:00:25.800 --> 00:00:27.660 say they won't speak to a rep 00:00:27.660 --> 00:00:30.060 until they've done their own research, 00:00:30.060 --> 00:00:33.060 which is why we believe knowledgeable prospects 00:00:33.060 --> 00:00:35.130 are the best source of revenue, 00:00:35.130 --> 00:00:37.860 and closed deals don't start with selling-- 00:00:37.860 --> 00:00:40.230 they start with education. 00:00:40.230 --> 00:00:42.810 Revinova's Knowledge-Led Growth platform 00:00:42.810 --> 00:00:46.020 turbocharges your traditional marketing and sales efforts 00:00:46.020 --> 00:00:48.810 by meeting buyers where they are, 00:00:48.810 --> 00:00:51.840 collecting data to know what content is working, 00:00:51.840 --> 00:00:55.620 and alerting sales when it's the right time to reach out. 00:00:55.620 --> 00:00:58.740 Revinova helps you meet prospects where they are 00:00:58.740 --> 00:01:02.640 with a knowledge hub--a convenient, centralized location 00:01:02.640 --> 00:01:05.400 where they can access the information they're looking for 00:01:05.400 --> 00:01:07.740 and learn at their own pace. 00:01:07.740 --> 00:01:10.980 In the traditional model, prospects need reps with them 00:01:10.980 --> 00:01:13.860 to help them understand a product or service, 00:01:13.860 --> 00:01:15.750 but with a knowledge hub, 00:01:15.750 --> 00:01:18.840 research is self-service and on-demand. 00:01:18.840 --> 00:01:22.050 You can nurture leads while you sleep. 00:01:22.050 --> 00:01:24.570 Meanwhile, as prospects consume content 00:01:24.570 --> 00:01:27.240 in the knowledge hub, you can collect data 00:01:27.240 --> 00:01:28.770 and see what's working. 00:01:28.770 --> 00:01:30.810 With real-time organic insight 00:01:30.810 --> 00:01:33.390 into what prospects are interested in, 00:01:33.390 --> 00:01:36.630 Revinova becomes your lead gen supercharger, 00:01:36.630 --> 00:01:40.620 maximizing every action that sales and marketing takes. 00:01:40.620 --> 00:01:43.740 As prospects gradually progress through your knowledge hub 00:01:43.740 --> 00:01:46.200 and inform themselves on your solution, 00:01:46.200 --> 00:01:49.980 Revinova is setting up sales for maximum impact. 00:01:49.980 --> 00:01:52.830 They'll get organic insights on every customer 00:01:52.830 --> 00:01:56.280 and ensure they're reaching out at the perfect time. 00:01:56.280 --> 00:01:58.170 They'll know exactly how to tailor 00:01:58.170 --> 00:02:01.200 and personalize their approach to the unique interests 00:02:01.200 --> 00:02:03.390 and problems of the prospect. 00:02:03.390 --> 00:02:07.200 Plus, your knowledge hub integrates with your existing CRM, 00:02:07.200 --> 00:02:09.840 so your reps won't have to fly blind. 00:02:09.840 --> 00:02:12.390 Integration with CRMs like HubSpot 00:02:12.390 --> 00:02:14.340 means it's easy to see ROI 00:02:14.340 --> 00:02:16.320 and get quick answers to questions 00:02:16.320 --> 00:02:19.740 like what sources are nurturing leads best? 00:02:19.740 --> 00:02:22.920 What content is getting prospects interested? 00:02:22.920 --> 00:02:26.700 How long is it taking to nurture prospects? 00:02:26.700 --> 00:02:29.760 Remember the hamster wheel before knowledge growth? 00:02:29.760 --> 00:02:33.450 Now imagine a world where prospects came to you-- 00:02:33.450 --> 00:02:36.540 where instead of being suspicious of sales tactics, 00:02:36.540 --> 00:02:39.900 they trusted you to help them solve their problems. 00:02:39.900 --> 00:02:40.950 That's all possible 00:02:40.950 --> 00:02:43.350 when you've left the traditional model behind 00:02:43.350 --> 00:02:46.353 for Knowledge-Led Growth with Revinova.